Product idea

"For the love of sound" - that's our philosophy in four words!

Ever smaller Bluetooth speakers are pushing good sound out of our living rooms. Large visible technology is something for technology freaks - it often lacks the homely aspect.

Our answer is a piece of sound furniture with outstanding sound characteristics. It makes the technology disappear, keeps the cables tidy and is so beautiful and robust that it can accompany you for the rest of your life. A long service life means maximum sustainability for you.

We believe that many people are overwhelmed by the many features of modern soundbars. Wi-Fi settings, constant updates or additional apps take up more time than they significantly improve sound enjoyment or convenience. In the form of a "reduced to the max" approach, we are breaking with this trend and focusing on simplicity with high-quality sound.

The name of the soundboard "Sarasvati" goes back to the Indian goddess of wisdom, scholarship and the arts. She is said to have a pure and beautiful voice. Musical instruments - and in this sense also our soundboard - are often regarded as manifestations of Sarasvati in India. 

Wolfgang Zimmermann CEO The Beauty of Sound


"As an electrical engineer and economist, I am interested in both technical and commercial issues. I came up with the product idea when, as a smart home manager, I saw the difficulties customers were having getting their smart homes up and running and evaluated products that were actually being built without the market in mind. As is usual with start-ups, the first prototype was created in the basement of a partner who had been working with high-quality loudspeakers for a long time. From then on, further expansion, product certification and a lot of work in finding the right target group took place."

Sound concept - Technology

The upward-radiating tweeter and midrange speaker perfectly showcase the sound of your music, movies or gaming sounds when you're sitting in the "sweet spot" on the sofa in front of it. The bass radiating downwards leaves nothing to be desired in terms of depth and sound pressure. Simply connect your TV via optical TOSLINK cable or CINCH cable. You can take command and stream music from your cell phone via Bluetooth. You can leave the treble, bass and mid-range neutral or boost them slightly to suit your taste. (+2db for freaks)As an active speaker, additional electronics, such as an external amplifier, are largely unnecessary. That saves money.

Sound concept - Why do we use stereo sound?

Dolby Atmos and other surround standards (5.1, 7.1, etc.) enable home cinema experiences in particular. The most important speakers that are set up in addition to a stereo system are the center speaker and the LFE (Low Frequency Effect). We believe that it is difficult enough to set up a really good stereo system and it is practically impossible to set up a surround sound system at home that sounds really close to the original in the end. Why is that?

  • Normally you stand in front of the stage when listening to music. Sounds coming from the side, above or from behind are then reflections. These are undesirable in terms of sound. Stereo offers precisely this spatial experience.
  • The center speaker is unnecessary for enjoying music and was invented for the cinema because you are more likely to hear the right or left channel from a position at the edge of the screen. The center speaker ensures that the sound comes from the middle of the action from behind the screen, which is normally permeable to sound, so that you are more likely to be sitting in the middle of the action at the edge. The center speaker is therefore not needed in a relatively small living room.
  • We cannot localize sounds below 80 Hz. In a 2.1 setup, a subwoofer below 80 Hz can therefore actually help to breathe more life into the relatively small R/L channels in the bass range. Ideally, it should still be positioned between the two speakers. With an LFE in a 5.1 system, it is not certain that it will really close at 80Hz, which is why it can lead to unwanted sound effects in stereo sound. In any case, it is only intended for special bass effects in cinemas.
  • Surround systems cannot be set up correctly. The ITU-R BS set-up standard was developed for home reproduction in 5.1. This stipulates that five identical speakers must be used for front, center and surround, and that all speakers must be at the same distance from the listener and at the correct angle. Suitable living rooms are rarely found.
  • The correct setting of the surround system (e.g. that all speakers are equally loud) is demanding and the inconsistent calculation of the individual channels is distracting when listening to music. This makes music playback random. Even if you only listen with the left and right channels of the surround system, the unused speakers are distracting as they resonate.

Conclusion: if you can't do without the sound from behind when gaming or watching a movie, you have to compromise on music playback. Our soundbar is designed as an "all-in-one" with a focus on excellent stereo sound, which is why we do without Dolby Atmos and 5.1 etc.. However, it still provides a great home cinema experience.

Design concept - Why does the soundbar fit into your living room?

In terms of design, we have taken our cue from the sound furniture and music chests of the 1950s to 1970s. We follow a few simple principles:

  • We offer you the soundbar as standard in 150cm width
  • As an active speaker, the soundbar hides visible technology so that your living room becomes a place of beauty and not a place of technology
  • The soundbar has a compartment at the back for cables, so you avoid the typical cable clutter in the living room. The built-in technology helps you avoid many cables from the outset
  • We focus on durability through robust technology. For us, this is still the very best sustainability concept. Of course, we still pay attention to sustainability when it comes to materials
  • We offer you a standard version with white lacquer and a walnut veneer inside the compartment and a walnut version
  • We offer you various widths, colors, wood veneers and furniture feet as custom-made products.  

Customize your soundbar to your living room and get the sound of your life.

The soundboard is a mixture of sideboard and soundbar. A new type of audio furniture or TV furniture that eliminates the need for additional electronics thanks to the amplifier built into the active speakers. The soundbar and your cell phone are all you need to enjoy your music. The future of music listening looks beautiful.