Charli xcx – Guess

Summer 24 has chosen a hyperpop goddess - and she's also collaborating with Billie Eilish and Lorde to drive her success exponentially...

With her new album, the Gen Z singer with a lot of fun factor shows how to use social media and multipliers to step out of the existence of a relatively unknown star into the glittering spotlight and – according to many critics – deliver the album of the year. A lot of extremely danceable music can be found on the album Bret and the version extended by three tracks, whose cover shows a certain lightness in dealing with one’s own brands. The new Democratic presidential candidate Kamala Harris has already benefited from Brat’s success and has been described as simply “brat” on social media. Guess can now also be found in a remix with Billie Eilish. We learn that this is one of the most interesting experiments in music marketing. I, for one, am excited to see what else is coming.